Notes on AI tools, AI-driven marketing, and measurable growth.
Google Search Console now shows how your social media posts perform in Google Search. Here's what changed, when it happened, what…
A short, repeatable check for deciding whether a new AI tool deserves a place in your workflow, or just your bookmarks.
Channels chosen because they work, not because they're trendy — a case for treating attribution as a first-class part of strategy.
A practical look at which parts of a paid media workflow benefit from AI tooling — and which still need a human call.