AI tools and workflows
A simple way to test an AI tool before you adopt it
A short, repeatable check for deciding whether a new AI tool deserves a place in your workflow, or just your bookmarks.
Working on search, paid media, and AI,
and writing down what I learn.
I'm Rabin Mistri, a digital marketer based in Odisha, India, with 10+ years in the field. This is where I share what I'm testing, what's actually working, and how I think about getting real returns from marketing.
Latest blogs
View all postsMeasurable growth
Why measurable marketing wins
Channels chosen because they work, not because they're trendy — a case for treating attribution as a first-class part of strategy.
AI-driven marketing
Where AI actually helps in paid media
A practical look at which parts of a paid media workflow benefit from AI tooling — and which still need a human call.
What I write about
AI tools and workflows
Which tools earn a place in the day-to-day, how they fit into real work, and where they fall short.
2 postsAI-driven marketing
Using AI across SEO, paid media and content, and what actually moves the numbers.
1 postMeasurable growth
Attribution, analytics and performance: knowing what worked, and why.
1 postAbout
I'm a 360-degree digital marketer based in Odisha, India, comfortable across the whole mix: SEO, paid media, content, conversion optimisation, analytics and marketing automation. SEO and Google Ads are where I focus most. I started out building blogs and online stores where search traffic was the only thing paying the bills, and that still shapes how I work. I want to know what people are actually looking for, what they do next, and whether the numbers show it worked.
Today I lead digital marketing strategy for a US-based printing and signage company, with SEO and Google Ads at the core. Before that I ran campaigns across Irish and Gulf markets on lean budgets, where every euro had to justify itself. I'm increasingly focused on using AI to take over the manual work so more time goes to analysis and decisions. I care about marketing that's measurable and honest, and I write here about what I try and what I learn.
Outside work I'm usually reading or out on my motorcycle. Most weekends I go on small rides around Odisha, and reading is the other constant.
- SEO
- Google Ads
- Meta Ads
- CRO
- Content Strategy
- Marketing Automation
- AI Workflows
Experience
Jul 2026 to present
Lead Digital Marketing Strategist
A US-based printing and signage company
- Leading digital marketing strategy across SEO, Google Ads and organic growth, with channel performance tied to business outcomes.
Feb 2025 to Jul 2026
Digital Marketing Lead
The Coder Spot, Ireland & Dubai
- Ran Google Ads solo on €1,000 to €1,500 a month and grew organic traffic 50-60% through a pillar-content programme.
- Led the company's entry into the Dubai market with localised pages and regional content.
Nov 2024 to Apr 2025
Digital Marketing Executive
Global Coatings, Ireland
- Managed Google Ads on around €500 a month, generating 500+ sales in six months.
- Raised average order value from €100 to €300 by reworking the purchase journey, and cut cart abandonment with automated recovery flows.
2022 to 2024
Freelance Digital Marketing & SEO Consultant
Self-employed
- Worked with around 10 clients across the UK, USA and India, mainly in construction and trades, covering SEO strategy, link acquisition and reporting to CEOs and CMOs.
Education and certifications
- MBA in Finance, BPUT (2019 to 2021)
- Certifications
- Google Ads certification
- Google Analytics certification
- SEO certification, HubSpot
- AI Search and SEO certification, Semrush
- AI Powered Marketer certification, Semrush
Say hello
Not hiring, not pitching, just happy to hear from readers and fellow marketers.
Prefer email? [email protected]