AI tools and workflows
A simple way to test an AI tool before you adopt it
A short, repeatable check for deciding whether a new AI tool deserves a place in your workflow, or just your bookmarks.
Digital marketing,
done with intent.
Eight years in SEO, paid media and automation. I write here about AI, measurable growth, and what actually works.
Latest blogs
View all postsMeasurable growth
Why measurable marketing wins
Channels chosen because they work, not because they're trendy — a case for treating attribution as a first-class part of strategy.
AI-driven marketing
Where AI actually helps in paid media
A practical look at which parts of a paid media workflow benefit from AI tooling — and which still need a human call.
What I write about
AI tools and workflows
Which tools earn a place in the day-to-day, how they fit into real work, and where they fall short.
2 postsAI-driven marketing
Using AI across SEO, paid media and content, and what actually moves the numbers.
1 postMeasurable growth
Attribution, analytics and performance: knowing what worked, and why.
1 postAbout
I think of marketing as something that should be measurable and honest: strategy grounded in data rather than guesswork, and channels chosen because they work for the business, not because they're trendy.
I've spent eight years across SEO, paid media, conversion optimisation and marketing automation, and more recently my focus has been shifting towards AI-assisted work. I test what genuinely helps, and this blog is where I write it down.
- SEO
- Google Ads
- Meta Ads
- CRO
- Content Strategy
- Marketing Automation
- AI Workflows
Experience
Current
Digital Marketing Specialist
TrueScale, Dubai
Digital Marketing Lead
The Coder Spot
Digital Marketing Executive
Global Coatings Ireland
Education and certifications
- MBA
- Certifications
Say hello
Not hiring, not pitching, just happy to hear from readers and fellow marketers.
Prefer email? [email protected]