AI tools and workflows
A simple way to test an AI tool before you adopt it
A short, repeatable check for deciding whether a new AI tool deserves a place in your workflow, or just your bookmarks.
AI tools and workflows
Which tools earn a place in the day-to-day, how they fit into real work, and where they fall short.
AI-driven marketing
Where AI actually helps in paid media
A practical look at which parts of a paid media workflow benefit from AI tooling — and which still need a human call.