AI tools and workflows
A simple way to test an AI tool before you adopt it
A short, repeatable check for deciding whether a new AI tool deserves a place in your workflow, or just your bookmarks.
Blog
Notes on AI tools, AI-driven marketing, and measurable growth.
Measurable growth
Why measurable marketing wins
Channels chosen because they work, not because they're trendy — a case for treating attribution as a first-class part of strategy.
AI-driven marketing
Where AI actually helps in paid media
A practical look at which parts of a paid media workflow benefit from AI tooling — and which still need a human call.