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Find The Best Website Builder for Small Business

The Best Website Builder for Small Business

You own a small business and finally decided to get a website for it. This is the best decision you have taken. A website is how you reach the masses without investing a ton in your marketing budget. There are two ways to build a website – 1. find a professional like me who can build your desired website for a fee, or 2. you can build one yourself. There are plenty of videos online where you can learn how to build a website from scratch. Let’s say you decide to take this challenge upon yourself and build a website all by yourself. If you do decide to build a website yourself, don’t forget to read my article about the top 7 things you must consider while designing a website for a small business.

Now the tough choice for you is to find the best platform to build the website. There are plenty of choices when it comes to website building platforms. But in the end, everything comes down to what kind of features you want and how willing are you to get technical. I will do my best to list 4 of the top builder and why and why you should consider using that platform.

Top 4 Website Builders for Small Business

#4. Godaddy

GoDaddy is one of the most popular website builder for small businesses

If you are in hurry and don’t identify yourself as a techie, the Godaddy website builder is for you. GoDaddy uses a quick questionnaire to determine what you want from your website – and then it builds it for you. This makes it super easy to use and fast to boot! Its editor is straightforward, so it’s simple to add new elements or change your color scheme. Overall, it makes for a very pleasant building experience.

Pros:

  • Very easy to build a website.
  • Makes it easy for non-techie people.
  • Offers a handful of digital marketing tools.

Cons: 

  • Very little control over the look of the website.
  • Lacks scalability.
  • Mediocre SEO capabilities

Although GoDaddy may have reinvented itself, it’s not made for more complex websites.

#3. Squarespace

Squarespace - Website builder for local business

Squarespace is one of the best website builders for small businesses that want style as well as substance. This is thanks to its stunning template designs and the sophistication of its slick editor. It’s now one of the top three easiest builders to use. It’s still not quite as intuitive as Wix, however, and the steeper learning curve remains, but the process of getting your website up and running is much simpler.

Pros:

  • Relatively easy-to-use platform.
  • Offers a lot more control over the look of your website.
  • Offers some good digital marketing tools.

Cons:

  • Slightly steeper learning curve.
  • Average SEO features.

#2. WIX

Simple website builder for small businesses

This drag-and-drop DIY website builder has it all: it’s easy to use, creates beautiful websites, and lets you customize almost anything you can think of. The vast level of creative control it gives you means that your website can grow with you, expanding as your business becomes larger and you become more experienced. Plus, Wix recently partnered with Deepcrawl to launch custom-designed SEO tools for users. That’s a huge deal—and it’s built specifically for the Wix app store.

Pros:

  • Limitless customization options
  • Very easy to use
  • SEO is also great on Wix

Cons: 

  • Prices aren’t the cheapest
  • Needs to buy apps to avail many features

#1. WordPress

The most popular and versatile website builder for businesses

More than 40% of the internet runs on websites built on WordPress. There is a reason why so many people across the industry use WordPress. It is an open-source platform and offers every bit of customization that you can imagine. The platform is backed by hundreds of thousands of free and paid 3rd party plugins that make this platform insanely versatile. You can run a blog, a professional website, landing page, or eCommerce, and if you are feeling adventurous, you can even dive deep into its coding and modify the website even further. I doubt any other platform offers that much flexibility.

Since you can customize every part of the experience, you can easily optimize your website for SEO, mobile responsiveness, real functions, and more with WordPress. Yes, I understand that WordPress is not as easy as other platforms, but if you are serious about your website and want to build a website that offers both features and looks beautiful, WordPress is the best bet.

Pros:

  • Customize Every part of the website
  • Unlimited selection of themes and plugins
  • Best suited for SEO
  • Almost every digital marketing tool integrates with WordPress

Cons:

  • Steep learning curve
  • Unlike other providers, WordPress doesn’t have integrated hosting. That means you have to understand how hosting works.

WordPress may sound overwhelming but it is the best platform to build your website. Not just small businesses, even some big companies have their website built on WordPress.

Conclusion

In conclusion, these are the top 4 website builders I recommend for anyone looking to build a website for their small business. Every one of these builders is unique in some way. If you are someone new who just wants to have a simple website with the basic information you can use Godaddy and similarly if you are serious about your business and wants to build a website that fulfills every need, use WordPress. Now I know WordPress can be overwhelming and complex but this is the best out there. If you are not so comfortable with DIY-ing your website, you can always hire someone professional like me who can build a professional website for a minimal fee.

Feel free to contact me if you have any questions.

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