Case Study: A targeted local SEO strategy driving 120% organic traffic growth and valuable leads
The client, Janaki Enterprises, a local waterproofing and pest control business in Odisha, was struggling to generate qualified leads online. Their website was very basic, lacking in both content and optimization, and they did not have a Google Business Profile page, which limited their visibility in local search results. They approached me to improve their online presence and drive lead generation. Through targeted local SEO, on-page optimizations, and a newly created Google Business Profile, we successfully increased traffic and generated valuable leads.
Focus: Lead Generation
Services Provided: Local SEO, Content, Web Design
Client Industry: Local Business, Service Provider
Platform: WordPress
Janaki Enterprises is a waterproofing and pest control business based in Odisha, India. They primarily serve residential and commercial clients across various cities in the region.
Janaki Enterprises faced several critical challenges in establishing a strong online presence and generating quality leads. First, their website was basic and lacked essential content, limiting their ability to rank for relevant local keywords. Without targeted service pages or informative content, they struggled to capture user interest and convert traffic into leads. Additionally, they had no Google Business Profile, which is essential for local visibility and discoverability in Google’s map pack results.This absence reduced their credibility in local search results and prevented them from reaching potential clients effectively.
The primary goal was to improve the user experience on the website by creating optimized, engaging content that addressed local client needs. By establishing a Google Business Profile and enhancing SEO through targeted optimizations, our objective was to increase visibility, drive relevant traffic, and, most importantly, generate qualified leads for Janaki Enterprises.
To address Janaki Enterprises’ challenges, I implemented a comprehensive local SEO strategy focused on improving their website’s visibility, enhancing user experience, and establishing a strong local presence. Below is a breakdown of the key elements in the strategy:
Objective: Identify high-intent, location-specific keywords to capture relevant traffic.
Objective: Establish a strong local presence and enhance visibility in Google’s map pack for nearby searches.
Objective: Improve the website’s search engine friendliness, user experience, and overall ranking potential.
Objective: Increase domain authority and local relevance through quality link-building and citation consistency.
Objective: Monitor website performance, traffic, and user behavior to ensure strategies were effective and adjust as needed.
The comprehensive SEO strategy implemented for Janaki Enterprises led to impressive improvements in their online visibility, traffic, and lead generation. Below are the key results:
Over a four-month period, organic traffic to the website increased by 120%, attracting a much larger audience interested in waterproofing and pest control services.
The newly established and optimized Google Business Profile for Janaki Enterprises achieved top 3 rankings for competitive local keywords, such as “waterproofing Bhubaneswar” and “pest control near me.” The Google Business Profile generated close to 80 calls from local searchers, demonstrating the effectiveness of local SEO in capturing high-intent leads.
In the same four-month period, Janaki Enterprises received 35 additional phone inquiries and 18 contact form submissions directly from the website, converting website visitors into potential clients. Enhanced on-page SEO and content improvements resulted in higher engagement metrics, such as increased time on site and lower bounce rates.
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